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AI automation. Custom software.

AI agents that do the work.Every step on the record.

Xaen designs, builds and runs AI agents and custom software for UAE businesses, and hands you the finished job. Routine work moves on its own; anything that matters waits for a person.

Start a project See what we build
  • Designed, built and run by Xaen
  • Based in the UAE
  • Arabic and English
Illustration with sample data: an agent reads a supplier’s email, extracts the invoice, matches the supplier, drafts a ledger entry and waits for a person to approve it.

Built for

  • Clinics and healthcare
  • Retail and e-commerce
  • Restaurants and hospitality
  • Schools and education
  • Trading and industry

01 · What we build

AI automation first.Engineering underneath.

Specialists in AI automation and custom AI.Discovery, delivery and the day after launch.

  1. 01Leading practice

    AI automation

    Agents that carry real workload — inbox and document triage, scheduling, reconciliation, reporting and the back-office steps nobody should still be doing by hand.

  2. 02Leading practice

    Custom AI solutions

    Models, retrieval and pipelines fitted to your own data and your own rules. Built for the decisions your business actually makes, not a chatbot bolted to the side.

  3. 03

    Platform engineering

    Multi-tenant SaaS with hard data boundaries, role separation enforced in the database, and the integrations the operation depends on.

  4. 04

    Data and documents

    Imaging, PDF and record pipelines: extraction, conversion, structured output and archives that stand up to an audit.

  5. 05

    Operations software

    The systems a business is run from — records, billing, inventory, payroll, CRM, storefront and point of sale — bilingual EN/AR and built for GCC compliance.

  6. 06

    Run and improve

    We stay on it after launch. The team that built the system operates it, watches it in the field and ships the next release.

02 · In practice

Agents, marketing,code and connections.

Four kinds of system we design, build and run, drawn here with sample data.

Agents with tracing

AI agents you can audit.

Agents read the inbox, the documents and the systems you already use, then propose the next step with the evidence attached.

  • A step-by-step trace of every run
  • A person approves anything consequential
  • Undo and redirect built in
Illustration with sample data: the trace of one agent run, five timed steps from reading an email to a pending approval, with its evidence and the approve, redirect and undo actions.

Automated marketing

Marketing that runs on schedule.

Articles and posts are drafted, reviewed, scheduled and measured on one calendar, and search results feed the next plan.

  • Every draft reviewed before it publishes
  • One calendar across channels
  • Search data shapes the next article
Illustration with sample data: a content calendar with drafts, items in review and scheduled posts, beside a chart of search clicks over twelve weeks.

Automated development

An agent on the engineering team.

Agents open changes, write the tests and prepare a preview. Engineers review every change and decide what ships.

  • Checks run on every change
  • A preview for each change
  • An engineer approves every release
Illustration with sample data: a change opened by a build agent, with its checks passing one by one and a preview ready for an engineer’s review.

Integrations

Systems that talk to each other.

Payments, accounting, messaging, bookings and storefronts joined into one flow, with every event logged and every connection watched.

  • Every event logged end to end
  • A failed connection raises an alert
  • Retries without duplicate records
Illustration with sample data: six connected services around one operation, with a log of recent events passing between them.

03 · Automations

Automations, end to end.A person where it matters.

Four sample automations. Routine steps run on their own; the step that needs a decision waits for a person.

Illustration with sample data: four automations run side by side — a supplier invoice, a website enquiry, an overdue invoice and an article. Each moves through its steps on its own and stops at the step where a person decides.

04 · Marketing engines

Marketing, as a finished job.Five engines, one team.

Five studios that plan, make and publish a brand’s whole month of content, each with its own voice. Real people direct the work.

05 · Partners

Partners and affiliations.

People and brands in our network.

06 · How we run it

Read. Propose.Approve. Record.

The operating model behind every system we ship: agents carry the workload, people keep the decisions, and the record keeps both honest.

  1. Read

    Agents read what arrives — mail, documents, orders and records — and keep the original as it came in.

  2. Propose

    They propose the next step with the evidence attached, in the language your team works in.

  3. Approve

    A person approves anything that moves money, messages a customer or changes a record, and a licensed professional signs anything regulated.

  4. Record

    Every run leaves a trace, and every approved action has a defined way to be undone.

From the first conversation to the next release

  1. 01DiscoverFind the operational problem worth solving and scope the work around it.
  2. 02Design + AIShape the system and the intelligence layer that makes it worth having.
  3. 03BuildEngineer the platform, the workflows and the integrations around it.
  4. 04OperateRun it in the field, learn from real use and keep releasing.

Work with us

Good work, with the details up front.

Freelance and project roles from businesses across the UAE. Each one says where, when and what it pays.

See the open roles

Bring us the difficult bit.

What shouldwork better?

Tell us about the process, the people and the problem. We’ll discuss what to connect, what to build and where to start.

SaraFront desk

Every enquiry reaches Sara at the front desk, in Arabic or English, and goes on to the right team.

hello@xaen.ae
hello@xaen.ae